Case Study: Laura

Laura Johnston, 23, had already completed her degree at university, however knew that she needed some concrete experience before embarking on her career in media & communications. In order to achieve this she decided to start an apprenticeship in digital communications to back up her solid education and gain some much needed work experience.

Valuable Experience 

Laura now works for Knowsley Council as a digital content manager. This means she writes articles for Knowsley News, updates various social media accounts and updates the corporate website. Behind the scenes, she write press releases and distributes them to the media, and collects digital statistics to use in influencing her work. 

Although Laura has never considered doing an apprenticeship previously, when the opportunity presented itself on the council’s Twitter feed, it was perfect for her needs. She has been able to gain first hand work experience which will allow her to progress in her field, and is paid for it too. 

A Strong Foundation 

Now, Laura has set herself apart from others in her field, with a strong education, an impressive CV and first hand work experience. She has also experienced things she never thought she would, like a radio interview on Radio Merseyside, and meeting Willy Russell. She was also excited to see his art exhibition before it was open to the public.

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